A book recommendation from Dan Beaulieu
Pinterest Power: Market your Business, Sell your Products, and Build Your Brand on the World’s Hottest Social Network
By Jason Miles and Karen Lacey
Copyright 2013/McGraw Hill
230 Pages with Index
Interested in Pinterest? This is the right book
Let’s be honest Pinterest is hot right now. Hot enough that there is a while long shelf of books about what it is, what you do with it and how you increase your business by using it. I know because I have read a number of them. That being said if you want the definitive book on the subject this is the one.
If you are a marketer who is interested in jumping aboard the Pinterest wagon this is the one book you should buy and read and keep around for future reference.
This book covers everything from what Pinterest is exactly to how to use it to enhance your marketing and get your products virally out there in front of hundreds of thousands of people.
The potential of using Pinterest is what I found especially valuable with true to life stories of how by using Pinterest that right way enhanced organizations’ marketing reach further and faster than anything else out there in social media.
The most important aspect of this book in my opinion was the authors’ use of real life examples by real people. These stories frankly sold me on using Pinterest in my consulting business. And full disclosure I bought this book with a great deal of skepticism I really was tired of hearing everyone talk about Pinterest so I decided that once and for all I would get it over with; find out exactly what it was, what the big deal was so I wouldn’t look like an ignorant old fart and just move on from there. But that is not what happened. This book did a true conversion job on me as I am sure it will do for you as well. Check it out and decide for yourself.