Book Recommendation – The 10 Laws of Trust: Building the Bonds That Make a Business Great

A book recommendation from Dan Beaulieu:

The 10 Laws of Trust: Building the Bonds That Make a Business Great

By: Joel Peterson with David A Kaplan

Copyright 2016 Amacom

Price $15.95

Pages: 126 Index

A great guiding light of the straight and narrow.

Doing the right thing is not always easy in business but it is up to our leaders to project the example for the rest of their company to follow. Someone once told me that a leader of any company has to be extremely careful about what he or she says because first of all it will ten times louder than if anyone else in the company said it and secondly it will be repeated by everyone in the company…so leaders must be aware of this and tread lightly all the while leading the company to be the best it can be.

The author Joel Peterson is the Chairman of Jet Blue Airlines which is my favorite airlines and thus the reason for why I wanted to read this book.

So for a minute here I am going to talk about Jet Blue and the people I have meet on Jet Blue since I fly the least forty times a year. And good news I have to say that what Chairman Peterson is selling in this book…Trust… is evident in the day to day operations of this company. When a number of my associates and I were bashing the airlines the other day…a common practice among business people. I spoke up and defended Jet Blue by saying that no matter what happens and we all know that yes stuff happens that people at Jet Blue always give me the feeling that they give a damn. The genuinely try to do their best and they act at all times like they have the customer in mind. Unlike some of the other airlines who could not care less about the customers and yes we know it. In end the end I was telling my colleagues that I trust the people of Jet Blue to do right by me. And that’s before I read this book.

The point I am trying to make is that this guy is walking the talk. His company is an actually representation of the message he is getting across in his book.

From his chapter on accepting responsibility and the blame if something goes wrong. How many airlines do that? To fixing what can be fixed and doing it quickly. To instilling trust in your people because if they feel they can trust their management they will become more trustworthy, it all rings true.

Okay so I’m gushing. Sorry about that I just like this guy. I like what he has to say and I like the company he leads. It’s as simple as that. If you want some good advice about establishing trust in your employees and your vendors and your customers (yes that’s me) then this is the book you want to read. This is the real McCoy.

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